Parking facilities

REEF Technology unveils plan to transform car parks into versatile hubs for the on-demand economy

MIAMI – (COMMERCIAL THREAD) –REEF technology, the ecosystem that connects the world to your neighborhood, today announced its plan to transform parking lots and parking lots across the United States into thriving hubs for the on-demand economy. REEF Technology, formerly known as ParkJockey Global, is now the largest parking network in North America with more than 4,500 locations. Supported by SoftBank Vision Fund and Mubadala Investment Company (MIC), REEF will create technology hubs that will connect businesses, cities and those who live there, while enabling the efficient and frictionless movement of goods and services on demand.

With the rise of the sharing and on-demand economy, REEF sees the potential for future-proof parking structures while meeting the challenges of our cities: extreme congestion and resulting pollution, high costs for parking. business expansion and residents’ growing need for rapid delivery of goods and services. The REEF hubs will house a set of businesses and services specific to the needs of the neighborhoods, all of which provide solutions to the challenges that accumulate in our largest cities and take advantage of REEF’s proximity to the community.

“At REEF, we believe that a parking lot should be more than a place to store your car. Rather, it can be a hub for the community, connecting people with businesses and services that keep us all going, ”said Ari Ojalvo, co-founder and CEO of REEF Technology. “REEF will completely transform what people, cities and businesses can expect from parking lots, in the same way that the introduction of smartphone apps has completely changed the way we think about mobile phones. Accelerated urbanization has created a huge problem that needs to be addressed urgently, and hubs will bring immense opportunities for growth, experimentation and versatility to improve our communities.

“REEF transforms urban parking infrastructure into modern logistics centers equipped with technology and thereby rejuvenates local economic dynamism,” said Michael Ronen, Managing Partner of the SoftBank Vision Fund. “The company creates opportunities to work with last mile delivery companies, such as Uber, DoorDash, GetAround, Nuro and others to align interests and create win-win situations for all parties involved. ”

With the huge growth in on-demand food delivery, the company has created last-block and delivery-only REEF KITCHENS as a key component of hubs. Restaurants are partnering with REEF KITCHENS to quickly open and grow their businesses while providing more dining options and faster delivery at lower cost to customers. State-of-the-art kitchens are housed in exclusive containers, each accommodating one to five restaurant brands or concepts. Restaurants can manage their operations directly or contract with REEF to hire staff and prepare menu items only for delivery. REEF KITCHENS has launched successful operations in Miami and London with plans to open several hundred operational kitchens in major markets in North America and the UK

“The food delivery industry is experiencing explosive growth and opportunities,” said Aziz Ihsanoglu, Co-Founder and Chief Strategy Officer of REEF Technology. “Based on the success of our REEF KITCHENS in the UK and Miami, we are confident that restaurants and consumers will appreciate the opportunities created by our business. ”

In addition to kitchens, the REEF hub ecosystem includes several companies, with more than a dozen REEF partner companies at launch, bringing urban mobility hubs into city life. These businesses include electric bicycle and scooter rental companies, on-demand aviation companies, and peer-to-peer car rentals. In addition, the company is in advanced talks with micro-distribution centers and is creating ride-sharing buffer zones that reduce congestion, where drivers can also access services such as car service and maintenance within the city. hub.

“Through REEF’s smart parking real estate connected network, we are now offering proximity as a service to our partners – enabling them to reach customers in new ways and free up revenue streams for owners. Our technology platform can quickly adapt real estate to new uses by providing personalized interactions in real time for each person, vehicle and space, ”said co-founder of REEF Technology and senior vice president of product Philippe Saint -Just.

Ojalvo has assembled a team of top global industry leaders to shape and oversee REEF, including former executives from Twitter, UberEats, Starbucks, Darden, Brinker, IBM and Westfield.

To learn more about REEF, visit:

About REEF technology

REEF Technology is the ecosystem that connects the world to your block. Formerly known as ParkJockey Global, its goal is to transform parking lots and parking lots across the United States into thriving community centers. Supported by SoftBank Vision Fund and MIC, REEF will connect businesses, cities and those who live there, while enabling the efficient and frictionless movement of goods and services on demand.

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